Price Match Guarantee

We believe in offering fair, competitive prices year-round, and always check our prices against other retailers. However, if you have found an item we carry for a lower price at a different retailer, let us know. We will happily price match identical in-stock items sold by reputable retailers in the UK and abroad, including Amazon (see ‘Terms & Conditions’ below).

Price Match differences can be redeemed by emailing our Customer Care team at online@boroughkitchen.com or via live chat on our website. Alternatively, you can visit any of our five London stores. (See more details in the ‘How to Request a Price Match’ section below.)

Please note that our price match policy only applies to shoppers making purchases in the UK.

November Price Match Special

As a company, we do not do sales or discounts. Instead, we adjust our prices so they are competitive all year round. But from 1 November to 30 November 2025, we are taking our Price Match Policy one step further by future-proofing your purchases. If an item you purchase at Borough Kitchen drops in price later in the month of November, e.g. as part of a Black Friday sales event, we will return that difference to you in store credit.

For example, if you buy an item from Borough Kitchen for £100 on 5 November 2025, and see the exact same product in our store or a different UK retailer for £75 on 25 November 2025, let us know – we will give you the difference of £25 in store credit (valid for 18 months). Our standard Terms & Conditions apply; see them below.

Price Match differences can be redeemed by emailing our Customer Service team at online@boroughkitchen.com or via live chat on our website. Alternatively, you can visit any of our five London stores and talk to a team member. (See more details in the ‘How to Request a Price Match’ section below.) 

Terms & Conditions

1. The product must be identical. 

The item you want to price match must be the exact same item (the same size and colour, with the same accessories). It must be brand new and in the manufacturer’s packaging.

2. Prices will be matched against the final delivered price, including shipping, duties, and taxes.

The retailer can be UK-based or international – as long as the total price including duties, VAT, taxes and shipping can be calculated on that retailer's website (at the checkout page).

3. The product must be sold by a reputable retailer, i.e. an authorised retailer of that product, who purchases it directly from the brand or its distributor.

This includes Amazon, department stores, cook shops, homeware shops, garden centres or the brand themselves. The retailer can be UK-based or international – as long as the total price including duties, VAT, taxes and shipping can be calculated on that retailer's website. We do not price match third-party resellers such as eBay, Amazon Marketplace vendors, auction sites, or other marketplaces with new or second-hand goods.

4. The product must be in-stock and ready to ship within a week.

We will not price match items that are discontinued by or out of stock in other retailers.

5. We do not match welcome discounts, abandoned cart discounts, or birthday discounts. 

As these discounts are not specific to the value of a particular product, we do not price match them. 

How to Request a Price Match

To have us price match an item, please email online@boroughkitchen.com or contact us via LiveChat with the website link to the product you have found online, and a screenshot of the entire page, including the date and time, in addition to the link. You will need to confirm the size, colour and price you would like us to match. We’ll take care of it from there. You are also welcome to price-match at any of our shops – just ask a member of our team about price matching, and show them the advertised price so they can verify it. They can either apply it onto a purchase you make at the store, or request our Customer Care team to send you the store credit via email.

Benefits of buying from Borough Kitchen include next-working day UK delivery, free shipping on orders over £60, a 365-day refund policy on unused products, and UK warranty support for all purchases. Sign up for our mailing list here to learn about exclusive offers such as our bi-annual clearance, new products, recipes and more – as well as qualify for a £100 gift voucher, drawn quarterly.